Crafting testimonial videos in two weeks

As a content developer, video creation is at the core of my work, but a recent project tested my abilities in ways I hadn’t imagined. With a team of four people, we were asked to produce testimonial videos for a social protection conference, showcasing individuals who have benefited from Rwanda’s Vision Umurenge Program (VUP). This program aims to eradicate poverty by supporting vulnerable households and helping them achieve self-sufficiency.

With only two weeks to plan, shoot, and edit two videos, each lasting 7 to 8 minutes long, the timeline was tight and the pressure was high.

The goal of the videos was twofold:

1. Share real-life stories of individuals living in poverty and the impact of social protection programs on their lives.
2. Identify areas for improvement to make social protection efforts more effective.

This assignment followed a recent project where we developed training materials for Para Social Workers. We did some home visits with the Para Social Workers to their clients, so we had experience visiting households in the VUP program.

The two-week timeline still made me nervous, particularly about receiving the client’s list of interviewees on time. Any delays at this stage could derail the entire schedule.

Fortunately, we quickly obtained the interviewees’ contacts and shooting locations, thanks to smooth communication with government officials. Before heading out to the field, we conducted a brief practice session to refine our interviewing, directing, and interpersonal skills, ensuring we approached the field with confidence and professionalism.

I learned a lot about the art of capturing heartfelt stories! It is not as simple as pointing at a camera and pressing record. Over three days of filming in two districts, I realised that telling a truly authentic story requires careful attention to detail. Every background, every beam of light, and every sound can either enhance or detract from the story. Helping interviewees feel comfortable and safe to open up takes time, and is the most vital part of the process.

One moment stood out to me in particular. We were interviewing an elderly woman, carefully setting up the perfect shot with a cow she had acquired through the program grazing peacefully in the background. She began sharing her story and suddenly she said, “I am tired; I cannot talk anymore.” Despite our gentle encouragement, she stopped. I felt both disappointment and understanding, realising that stories sometimes unfold in their own way.

Things didn’t always go smoothly. During one interview, a camera battery died, forcing us to wait an hour to recharge. But even with setbacks, there were moments of joy.  Another elderly woman who receives the monthly VUP old-age grant broke into a spontaneous song of gratitude. It was a simple yet beautiful reminder of the hope these programs bring to people’s lives.

The editing process required long hours and multiple reviews; we even got some comments on the day of the conference where the video was to be shown.  But the dedication of my team made the process manageable.

In the end, the videos were approved. One video was presented during the conference, while the second was showcased at another event. It was a proud moment for my team, proving that preparation, adaptability, and teamwork can turn challenges into success.

At Three Mountains, we remain committed to crafting meaningful stories that resonate. If you or someone you know needs a compelling testimonial video to tell impactful stories, contact us at  info@threemountains.academy

Gisele IRADUKUNDA